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From large media companies to individual talent...you can now quickly and easily offer your products online.
You can maintain copyright integrity, no matter how widely circulated your client's digital material is. Individual consumers can enjoy digital music in a convenient and legal way. |
The Importance of DRM for Artists and Corporations
The need for strong digital rights management (DRM) technology has increased due to vast improvements in streaming media and compression technology. High-quality audio and video are now a reality on the Web. This reality has created one of the hottest trends on the Internet -- downloading licensed, and in some cases, unlicensed audio content. This digital media can be easily copied and distributed, without any reduction in quality. Consequently, content providers face serious problems in protecting their rights over this digital media.
Advantages for Content Providers
With Active Internet's DRM, retailers and record labels can set up Internet music stores to distribute digital media files. Content providers can also remain confident that their digital media files will stay protected, no matter how widely they are distributed.
The license acquisition process allows companies to gather targeted customer information. For example, many music distribution Web sites now request the consumer's e-mail address in exchange for audio file licenses. Music distribution companies can then use this e-mail address to keep the consumer up-to-date on concert schedules and new compact disc (CD) releases, or to market related merchandise. Alternatively, unsigned bands can upload and market their music directly to fans using DRM technology, while record labels can generate interest in new bands by offering free downloads of their new music.
Active Internet's DRM uses one of the strongest DRM encryption schemes available, which would take days of supercomputer time to decode. To raise the protection level further, a content owner can change the media file encryption keys daily, or even every few hours. In addition, the PC-by-PC licensing scheme acts as a strong deterrent to intentional piracy.
Advantages for Consumers
Digital distribution offers consumers a convenient way to access their favorite content at any time. Consumers will also be able to access higher quality digital media on the Internet because content providers using DRM will be more willing to make such content widely available. Also, the DRM licensing scheme protects consumers from inadvertently pirating a file: Consumers can be confident that the digital media they receive is authentic material, and that they have acquired it in a legitimate manner.
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